Despite their thread getting only 2,000 upvotes, it generated a huge amount of support for the rapper and producer. To promote their debut album ‘ The Heist’, the pair hosted an AMA (Ask Me Anything) on Reddit a regular occurrence where famous figures, big and small, pop onto the website to host an open Q&A session. We mentioned Macklemore & Ryan Lewis earlier as an example. We should emphasise that due to the sheer number of Reddit users, you might see a fanbase build even if your posts only receive a relatively small amount of attention. Instead of shouting into the void on Twitter or Instagram, overshadowed by already successful influencers and artists, on Reddit your music has just as high a chance of being discovered as anyone else’s.Īs long as you understand how to navigate the ruthless world of ‘Reddiquette’ (as we will discuss in a bit), and your music is good-quality stuff, then you can your post to the front pages. But still, it possesses elements of both.įor music promotion, then, Reddit is a godsend. That’s why Reddit is more often referred to as a forum platform, instead of a social media platform. It’s not built to generate its users a personality-based following only to host fun, interesting, and community-based content. The visibility of your post – how many upvotes it gets – is based purely on the quality of the post itself. Unlike regular social media platforms, there are no ‘famous’ users for the most part and no celebrity status. That’s right, you won’t find any tyrants round here. Let’s take a closer look at the two primary reasons why you should promote music on Reddit. Likewise, if your content is repeatedly downvoted, you’ll be lucky if it even receives ten views hence the phrase ‘downvoted to oblivion’. If you’re lucky enough – and your content is good enough – to keep getting upvoted, then your post has the potential to be viewed by millions. In turn, the visibility of the post is determined by the ratio of upvotes/downvotes it receives the more upvotes a post has, the more likely it will be seen by more users. Users will upvote content that they like, and downvote content they dislike. Two arrows appear next to every post, called an ‘upvote’ and a ‘downvote’. To put that into context, there are at least eight different Subreddits solely dedicated to Reddit music promotion.Īll content that users submit is subject to Reddit’s ‘karma’ system. Indeed, you can find a Reddit forum – called a ‘Subreddit’ – for almost any topic under the sun. Reddit is a massive collection of various forums where users submit and view each others’ content whether that be memes, questions, or perhaps music. Make sure to stick around, because this is information you don’t want to miss! What Is Reddit? As boring as that sounds, we’re here to help our step-by-step guide on how to correctly promote your music on Reddit will get you set. Promoting music on Reddit can produce fantastic results, but only with careful planning and research. Macklemore & Ryan Lewis are one of them! Whether your music will follow suit or not, we must stress one rule: There have been a number of inspiring success stories of artists launching their careers from Reddit. Nevertheless, marketing yourself with Reddit music promotion isn’t a straightforward task. Consistently placed in the top 20 highest-traffic websites, it is certainly an appealing idea to promote music on Reddit. In some rankings, it even places above Twitter. That’s how Reddit has described itself for as long as we can remember, and let’s be honest, they’re not wrong.
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